By Felipe Bernardo
Hey there, coach!
So, you're looking to launch or elevate your group coaching program, right? That's awesome. I know you've got this amazing vision for transforming lives and making a real impact, and that's exactly what this guide is all about. This isn't your typical marketing playbook. Instead, we're going to dive deep into an approach that's rooted in service, value, and genuine connection. Our goal here is to help you build something that not only fills up but genuinely changes people's lives, long before they even pay you a dime.
Think of this as your ever-evolving companion, helping you navigate everything from the initial spark of an idea to the nuts and bolts of delivery, and even beyond. We're going to unpack all the things you need to think about, prepare for, and keep in mind, so that by the time you're done, you'll feel way more prepared to launch your program – and totally confident in how you're going to keep it thriving. Ready? Let's get into it.
Before we even talk about program formats or enrollment strategies, let's get super clear on the heart of your program. This is the foundation, the mindset, and the principles that will guide everything else you do.
This is where it all begins. Why does your program exist? What incredible change are you helping people achieve? You need to get crystal clear on what specific value your program provides, the impact it creates on people's lives or work, and how participants will be transformed by being a part of it.
It’s not just about what you'll teach; it's about the deep, tangible shifts people will experience. Are they growing their business? Becoming better leaders? Finding more clarity in their personal lives? Pinpoint that ultimate outcome. This clarity isn't just for you; it's what you'll communicate to every potential participant.
Ask yourself:
Here’s a big one, and it might sound counterintuitive: you should give parts of your program away for free before people even join. I know, many coaches might think, "If I give it away, why would they pay?" And that’s a big obstacle coaches often face. But here's the truth: people aren't lacking information; they are paying for access.
You can share all your best insights, exercises, and even mini-versions of your coaching sessions, and it still won't be the same as being in the program, in the room, experiencing the energy, direct contact with you, and the community. That "being in the room" experience is where the enormous value and biggest ROI truly lie for them.